Imperial Tobacco Ltd.

We are Canada’s leading tobacco company. With more than 650 employees across the country in sales offices and at our Montreal head office, we distribute our high-quality brands to some 35,000 retailers, the sales of which make up the overwhelming majority of our revenues. We believe it is wrong to promote smoking and it is not part of our business strategy to do so. Our strategy is to grow our share of the Canadian tobacco market at the expense of our competitors and among adult consumers who have already made the personal decision to smoke. We are unequivocally opposed to youth smoking and we do not directly or indirectly market our products to minors. This is a commitment taken to heart by every employee at Imperial Tobacco Canada. We believe that the decision to consume tobacco products should be made only by adults. Imperial Tobacco Canada is a wholly-owned, indirect subsidiary of British American Tobacco p.l.c. - the world’s most international tobacco group, with more than 60,000 employees worldwi