Kantar Nigeria
Homepage https://www.kantar.com
LinkedIn Profile https://linkedin.com/company/k***ta***
HQ Location
Nigeria , Lagos, Ikeja:376B, Ikorodu road, Maryland, Lagos, Maryland 100212, Ikeja, Lagos, Nigeria
Kantar is home to some of the world's leading research, data and insights brands. Individually, brands such as Kantar Millward Brown, Kantar TNS, Kantar Media, Kantar Worldpanel, Kantar Added Value and Kantar Futures are famous and highly respected experts in their fields. Collectively, they offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners.
Our offer covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics. Watch some of our short and entertaining animated case studies to get a flavour of our work.
Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and
Market Research, Analysis and Intelligence
The Market Research industry focuses on gathering data about products or services from consumers . Companies specializing in this area typically use surveys or focus groups to collect data about customer preferences or opinions regarding specific products or services .
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