Marsan Consulting LLC

Whether you refer to marketing innovation in the multicultural space as Multicultural Marketing, Total-Market Approach, Cross-Cultural, Omni-Cultural or simply marketing, the industry has reached a point where all of us as marketers should clearly understand the diversity of the consumer landscape. However, brands, their agencies, and content providers continue to struggle to sort out the optimal way to go to market in an increasingly technologically-driven, ethnically-diverse nation. And, in the new world order of customer-led marketing, where relevance is the name of the game — people expect marketers to deliver the right message, at the right time, in the right context, to the right device. They also expect those messages, experiences and offers to become ever more real-time and seamless, across digital and physical touchpoints, as well as finely-tuned with each interaction. That’s where Marsan (www.marsanconsulting.net) comes in. We are a strategy and brand management firm with full-service-agency