Trade Marketing Assessoria Ltda.
A Trade Marketing foi fundada em abril de 1993 pelo Prof. Dr. Francisco Javier S. Mendizabal Alvarez com o objetivo de ser um centro de estudos e desenvolvimento de conceitos e de novas metodologias de trabalho:
- na gestão de marketing de modo geral
- nas relações estabelecidas entre os fabricantes e varejistas,
- nas interações entre consumidores, varejistas e fabricantes no ponto de venda
- nas estratégias e ações de vendas tanto no varejo como nas empresas de modo geral.
A partir desses estudos a Trade Marketing formatou serviços para apoiar empresas em seu desenvolvimento e em seu processo de tomada de decisão com foco em:
- treinamento e desenvolvimento de equipes,
- palestras sobre temas inovadores ligados à gestão de marketing, vendas e ao varejo
- assessoria, consultoria e produtos de apoio à gestão comercial das empresas.
A equipe da Trade Marketing é composta por professores doutores, mestres e especialistas das mais renomadas instituições de ensino, que possuem além
Management Consulting and Organizational Development
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