品友互动
Homepage http://www.ipinyou.com
LinkedIn Profile https://linkedin.com/company/i***nyo***
HQ Location
China , Beijing, BeijingRoom 901, Tower A, Lecheng Center, Beijing, China
Founded in 2008, iPinYou is the largest programmatic buying DSP (Demand-Side Platform) provider in China and is one of the first companies bringing audience-targeted programmatic buying to brands in Asia. iPinYou accounts for 59.8 percent of China's programmatic buying market and features China's largest audience analysis database. The company’s patented OPTIMUS™ System is the first smart advertising optimization platform in China, combining the foundation of big data with big data processing capabilities along with the highest level of scientific research across China's programmatic buying industry. The system can integrate with all major domestic ad exchange platforms, supporting mobile, PC and video ads as well as cross-platform ads. iPinYou currently handles a daily average of more than 24 billion ads.
品友互动于2008年创立，是最早将人群定向和程序化购买引入中国的企业之一，拥有中国最大的程序化购买DSP平台，占有中国品牌程序化购买59.8%市场份额。品友互动自主研发的OPTIMUS优驰™系统，是中国第一个基于海量数据的广告智能优化平台。目前日均可参与竞价的广告流量为240亿，全方位覆盖移动端、视频端、PC端以及融合三者的跨频投放。
Advertisements, Marketing Strategies and Branding
The Advertisement and Marketing industry encompasses companies that specialize in promoting products or services through various forms of marketing communications. This may include advertising, public relations, direct mail campaigns, digital marketing and more.
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