Las tres cosas que más nos interesan en BBDO son el trabajo, el trabajo, y el trabajo. Este enfoque obsesivo en el trabajo es nuestra razón de ser y nuestra ventaja competitiva. Creemos que el trabajo es la única forma verdadera de dimensionar una agencia. El trabajo es simplemente cada comunicación que creamos para llegar a los consumidores. Estrategia, investigación, planificación y medios están todos dedicados a dirigir y entregar el trabajo a quienes debe llegar.
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