China Channel

WeChat has become the default mobile preference for Chinese consumers within their everyday life, rather than native apps, websites or other social media options. WeChat has moved beyond social media into a fully developed e-commerce and CRM platform, the number of things possible through WeChat is expanding at breakneck speed. With the right guidance, WeChat can become an incredibly cost-effective opportunity for you to build relationships and sell directly to your current and future customers in ways not previously possible. Virtually all medium and large scale businesses in China already have a formal presence on WeChat as it’s simply impossible for any organization to ignore. Those who know how to leverage the platform and it’s huge user base for their business’ unique situation have a clear advantage over those who don’t. Many organizations, even those using other social media well, are struggling with WeChat. Why? Because it’s a completely different platform from Facebook, Twitter, Weibo or WhatsA