Commercially Retail, A Market Track Company
Commercially Retail, a Market Track company, enables brands, agencies, retailers and manufacturers to efficiently monitor and analyze competitive advertising, creative execution, and media usage to maximize the value of their marketing campaigns.
Retailer-driven advertising plays a significant role in the commercial and marketing mix for retailers and suppliers, brands and distributors. Commercially Retail provides an enhanced level of visibility and transparency to this 'below the line' advertising medium of retailer catalogues and newspapers activity.
The commercial opportunity of gaining maximum value is evidenced by the retailer catalogue industry being valued at $2bn* and retailer-driven newspaper advertising is estimated at $700m annually (*Australian Catalogue Association 2007). This value is maximised by Commercially Retail's ability to apply traditional 'above the line' share-of-voice methodologies, to retailer catalogues, and ultimately provide a deeper understanding of these mediums.
Comm
Market Research, Analysis and Intelligence
The Market Research industry focuses on gathering data about products or services from consumers . Companies specializing in this area typically use surveys or focus groups to collect data about customer preferences or opinions regarding specific products or services .
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