Christina Cran, a PR and media professional with over 12 years experience, set up Cran Communications with the aim of giving those in the Third Sector and SMEs a chance to learn what public relations and better communications could do for them.
She believes there are many smaller charities, social enterprises and community groups, as well as small businesses, which could benefit from her experience, either by using her skills on a short or long term basis, or even to help them set up a DIY media room and learn what journalists need & want.
This way more of the stories that are unfolding and happening every day across Scotland can be heard by a wider audience, as well as promoting Third Sector organisations and SMEs to the right people, at the right time.
Public Relations and Communications Strategies
The Public Relations (PR) industry focuses on maintaining relationships between an organization and its stakeholders by creating positive publicity and managing any negative press. PR professionals use strategic communication methods to help build trust within their client’s target audience.
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