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Dig Insights


diginsights.com


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Dig Insights

Office phone +1 866-496-****
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Homepage https://www.diginsights.com
LinkedIn Profile https://linkedin.com/company/di***sigh***
HQ Location Canada , Ontario, Toronto
:372 Bay St. 16th Floor, Toronto, ON M5H 2W9, Canada
Coordinates 44.******° N, -79.******° E
Last Update 2023-10-07
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Dig Insights was founded in 2010 by a small group of senior market researchers. The founding partners bring more than 50 years of collective research experience, having worked on both sides of the research business: supplier (ABM, Maritz and BrandSpark) and client (Canadian Tire, Kraft, CIBC, Ford and Cara Operations). We have consulted for many of the world’s leading companies, including P&G, Colgate-Palmolive, Nestle, Mars, Kraft, Molson, Schering-Plough and Maple Leaf. Our founding belief is that a lot of quantitative market research asks obvious questions, using methodologies that fail to leverage the potential of new technology. This starts a chain reaction, delivering superficial answers…that lead to uninspired business decisions…that deliver weak in-market results. We believe that quantitative market research should: 1) Inspire bold new thinking 2) Accurately predict choices, not just compare ideas against normative databases 3) Leverage the potential of new technology, embracing new o



Market Research, Analysis and Intelligence

The Market Research industry focuses on gathering data about products or services from consumers . Companies specializing in this area typically use surveys or focus groups to collect data about customer preferences or opinions regarding specific products or services .

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Details of Dig Insights

Founded in
2010
Industry
Market Research, Analysis and Intelligence
Company Type
Private Company
Enterprise Size
censo redcens
Headquartered
Canada, Ontario, Toronto
Website
https://www.diginsights.com


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