Dig Insights
Office phone +1 866-496-****
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Homepage https://www.diginsights.com
LinkedIn Profile https://linkedin.com/company/di***sigh***
HQ Location
Canada , Ontario, Toronto:372 Bay St. 16th Floor, Toronto, ON M5H 2W9, Canada
Dig Insights was founded in 2010 by a small group of senior market researchers.
The founding partners bring more than 50 years of collective research experience, having worked on both sides of the research business: supplier (ABM, Maritz and BrandSpark) and client (Canadian Tire, Kraft, CIBC, Ford and Cara Operations). We have consulted for many of the world’s leading companies, including P&G, Colgate-Palmolive, Nestle, Mars, Kraft, Molson, Schering-Plough and Maple Leaf.
Our founding belief is that a lot of quantitative market research asks obvious questions, using methodologies that fail to leverage the potential of new technology. This starts a chain reaction, delivering superficial answers…that lead to uninspired business decisions…that deliver weak in-market results.
We believe that quantitative market research should:
1) Inspire bold new thinking
2) Accurately predict choices, not just compare ideas against normative databases
3) Leverage the potential of new technology, embracing new o
Market Research, Analysis and Intelligence
The Market Research industry focuses on gathering data about products or services from consumers . Companies specializing in this area typically use surveys or focus groups to collect data about customer preferences or opinions regarding specific products or services .
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