Forte Research Group
Homepage http://www.forteresearchgroup.com
LinkedIn Profile https://linkedin.com/company/for***arch-g***
HQ Location
United States , New York, New York40 Wall Street 28th Floor New York, NY 10005 United States
As researchers, we are striving for the story - - but is it the full story?
Surveys capture an immense amount of data. However, they can fall short of visceral insights. Too often there are feelings that consumers can't or won't express, leaving voids in the outcome.
The Forte Research Group evokes these responses through BIOMETRICS & BEHAVIOMETRICS. A trio of technologies which capture what the consumer views, engagement and expressed emotion. By capturing this crucial data element by element, we understand the performance of each, and identify those to optimize for maximum ROI. We synthesize this data to provide the absolute story.
It is neuroscience which provides the level of connectivity with the consumer and driving emotion. Allowing for the best use of your consumer's time. Additionally, our technologies are portable allowing for use in research labs, home or in-store.
The Forte Research Group is a custom research consultancy specializing in the effectiveness of advertising, packaging
Market Research, Analysis and Intelligence
The Market Research industry focuses on gathering data about products or services from consumers . Companies specializing in this area typically use surveys or focus groups to collect data about customer preferences or opinions regarding specific products or services .
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