Function Inc.
Homepage http://atyourfunction.com
LinkedIn Profile https://linkedin.com/company/fu***ion-***
HQ Location
Canada , Ontario, Newmarket16655 Yonge St, Newmarket, ON L3X 1V6, Canada
Within any modern digital advertising campaign’s target audience, there is a segment of highly influential individuals. These are the people who would bring the most ROI if engaged and converted. Put simply, these people are an advertising campaign's VIPs.
Digital marketers have been trying to target, influence, and convert these people for years. Recently, audience targeting has evolved to the point where marketers are able to reach these influencers as part of a larger audience. But since they can only be targeted as part of a larger audience, messaging to these influencers has had to conform to everyone else in the audience. There is no way to ensure that a given influencer - your campaign's VIP - will see your ad.
With this model, impressions are wasted on non-influential users, and messaging may not connect with the users whose value is highest.
So what if we could reach the most valuable influencers – and only the most valuable influencers – with customized messaging specific to those influence
Advertisements, Marketing Strategies and Branding
The Advertisement and Marketing industry encompasses companies that specialize in promoting products or services through various forms of marketing communications. This may include advertising, public relations, direct mail campaigns, digital marketing and more.
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