Gmg Insights
Homepage http://www.gmginsights.com
LinkedIn Profile https://linkedin.com/company/gm***sigh***
HQ Location
United States , Massachusetts, Sherborn95 Nason Hill Rd, Sherborn, MA 01770, USA
GMG insights offers strategy, analysis, and research services for companies with complex B2B sales.
GMG's client assignments generally fall into 3 buckets
1. Assessing Market Opportunity for new solutions or services:
New product or service development
Vertical and horizontal market extensions
2. Go-to-Market marketing strategies and tactics:
Discovering pain points that drive action and adoption
Gauging permission gaps
Identifying purchase process
Developing positioning and specific messaging
3. Brand assessment and development:
Naming
Creative testing
For over 20 clients including Forrester Research, EMC, CA, Iron Mountain, PTC and Westcon Group we have studied and analyzed the IT infrastructure impact of cloud computing, mobility, virtualization, data storage, IT security and IT as a Service.
Recent relevant studies conducted include: cloud adoption, data center automation, network service management, business service management, IT security adoption, data backup/recovery and pro
Market Research, Analysis and Intelligence
The Market Research industry focuses on gathering data about products or services from consumers . Companies specializing in this area typically use surveys or focus groups to collect data about customer preferences or opinions regarding specific products or services .
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