H. I. Thomas Group
Homepage http://www.hitcg.com
LinkedIn Profile https://linkedin.com/company/h.-i.***onsulting***
HQ Location
United States , Ohio, ClevelandCleveland, OH, USA
HITCG helps clients understand the path to purchase and use of BtoC and BtoB products and services using innovative techniques to illuminate buyer needs, wants, motivations, and desires.
Our speciality is qualitative research, including:
- Ethnography
- Shopper Insights
- User Experience Research
- Communications Assessments
- Focus groups and IDIs
- Laddering (used to uncover the motivations and values that underpin behaviors)
- Mobile Eye Tracking combined with Retail Ethnography (to help understand not only "what," but "why")
We also can design and lead a full range of quantitative studies through our well-developed partners network.
Market Research, Analysis and Intelligence
The Market Research industry focuses on gathering data about products or services from consumers . Companies specializing in this area typically use surveys or focus groups to collect data about customer preferences or opinions regarding specific products or services .
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