Information Specialists Group
LinkedIn Profile https://linkedin.com/company/infor***ecialists***
HQ Location
United States , Minnesota, Bloomington2626 E. 82nd St. Suite 220 Bloomington, MN 55425 United States
ISG is an independently-owned, full-service market research firm based in the Twin Cities. Founded in 1996, the firm began with a specialization in data-collection. Since then, the company has grown steadily by fostering strong client relationships based on credibility, expertise and trust. Today ISG maintains a leadership position in data collection capability, but also offers a complete range of quantitative and qualitative research services and strategic consultation – delivering truly turnkey information solutions for a broad base of clientele across a wide variety of industries.
Our services include:
-Assessments and planning
-Attitude, perceptions, awareness and utilization
-Brand analysis, re-brand, brand refresh
-Competitive intelligence
-Concept testing: Creative, messaging, new product, promotion, merchandising, website
-Consumer segmentation and profiling: demographic, psychographic and technographic
-Customer loyalty / net promoter scoring
-Market potential and penetration
Market Research, Analysis and Intelligence
The Market Research industry focuses on gathering data about products or services from consumers . Companies specializing in this area typically use surveys or focus groups to collect data about customer preferences or opinions regarding specific products or services .
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