Infrared Experience Marketing

Infrared is a global sponsorship activation and event management agency delivering experiences for brands and rights holders in the world of sport and entertainment. Our core value proposition is built around a belief that consumers’ lives are made fuller by accumulating experiences, not things. In our increasingly digital world, brands have direct access to consumers but “digital relationships” sometimes prove superficial and distant. Consumers are expecting brands to do more than “say” things; they want them to “do” things as well. In an era that values brand authenticity more than ever, a brand must walk its talk. Our mission is to address this – we bring people together to create real human connections that build brands and drive growth. In over 30 years, we’ve successfully delivered client programs in sponsorship activation, branded event design and management, consumer promotions, incentive travel, meetings & conferences, hospitality programs and ticket management. We're proud to call the likes of