Initial Fashion Co Limited
Homepage http://www.initialfashion.com
LinkedIn Profile https://linkedin.com/company/init***on-co--l***
HQ Location
Hong Kong Godown, 167-169 Hoi Bun Rd, Kwun Tong, Hong Kong
Founded in 2000, the initial concept is not limited to the customer’s closet; it extends to the pursuit of exquisite style and fashion in all aspects of life. THE UNUSUAL EXPERIENCE begins upon entering the store…the faint aroma of peach and French music as background for the distinctive clothing and personalized mix & match service…inspiring the customer with a fresh perspective and global vision. The unique and renowned initial style is made possible by its professional team of designers, buyers, visual merchandising and graphic, and the marketing department and frontline sales working together, and living and breathing and creating the initial style.
複合式品牌initial於2000年創立，initial理念不只走進顧客的衣櫃，還深入生活各層面，追求極至的品味時裝與品味生活。從踏進店內的那一刻，從充滿視覺衝擊的復古陳列配合現代建築物料、幽幽的蜜桃香氣、悠揚的法式音樂、獨特觸感和剪裁的服裝，配合個性化配襯服務，與顧客一同從視覺、聽覺、嗅覺、味覺和觸覺展開一場「非尋常體驗」 ( THE UNUSUAL EXPERIENCE)。嶄新的角度、世界性的視野和前瞻性觸覺，一切有賴於一班專業的創作團隊：從設計師、專業買手、前線銷售、空間及平面設計，至觸覺敏銳的市場部，共同努力下創造出獨有且人所共知的initial風格。
Retail Trade Services
Retail is an industry involved in the sale of goods or services directly to consumers from physical stores or online marketplaces .
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