Interactive Advertising Bureau
Office phone +1 212-380-****
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Homepage http://www.iab.com
LinkedIn Profile https://linkedin.com/company/i***ab***
HQ Location
United States , New York, New York:116 E 27th St 7th Floor, New York, NY 10016
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. There are 42 IABs licensed to op
Advertisements, Marketing Strategies and Branding
The Advertisement and Marketing industry encompasses companies that specialize in promoting products or services through various forms of marketing communications. This may include advertising, public relations, direct mail campaigns, digital marketing and more.
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