International Planning & Research

Founded in 1978 by market planners from Xerox, International Planning & Research (IPR) specializes in providing high-quality, cost-effective, customized solutions to the most complex planning and research problems facing marketing organizations today. We work with clients to develop solutions to their marketing pain points associated with a wide range of market sizing/forecasting, customer opportunity analysis, product design and pricing issues. IPR’s multinational staff of professionals has developed a unique set of techniques, proprietary software tools, and skills over the last three decades which have helped solve clients’ otherwise intractable real-world marketing, planning, and research problems. We work with clients to find the right solutions to address their specific pain points on a strictly confidential basis, in a manner that cost-effectively expands their in-house staff and skills. IPR has helped many of the world’s leading multinational corporations, including Adobe, AT&T, Canon, Dell