Ipsos - Npd
Office phone +1 516-507-****
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Homepage http://www.ipsos-na.com
LinkedIn Profile https://linkedin.com/company/ips***ketin***
HQ Location
United States , New York, New York1271 Avenue of the Americas 15th Floor New York, NY 10020 United States
Ipsos Marketing specialises in addressing issues related to innovation, market understanding and path to purchase. Ipsos Marketing helps clients to define their marketing strategy, identify new opportunities, understand buying behavior, develop brands, services and products and optimize the allocation of their marketing expenditures.
Our four areas of expertise are:
1) InnoQuest: Helping our clients maximize the ROI of their innovation process from the earliest stages to launch across all sectors (Vantis and CPG). Includes Insight Accelerator, Idea Development, Idea Testing, Concept Development, Concept Testing, Concept Optimization, CPT, Line Optimization, Designor, Post-Launch Tracking, Pricing
2) MarketQuest: Helping our clients identify, prioritize and activate brand growth opportunities. Includes: Market Structure, A&U, Segmentation, Strategic Brand Positioning, Portfolio Management, Driver Analysis, Brand Stretch, Brand Health Deep Dives.
3) ProductQuest: Helping our clients develop winning
Market Research, Analysis and Intelligence
The Market Research industry focuses on gathering data about products or services from consumers . Companies specializing in this area typically use surveys or focus groups to collect data about customer preferences or opinions regarding specific products or services .
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