Mediashift Inc.

MediaShift, Inc., a digital advertising technology company, develops and provides advertising software and service solutions in the United States. It operates an advertising technology platform, the MediaShift Monetization Platform, which deploys digital advertisements on WiFi networks at sign-in and while surfing the Internet through display ads and interstitial videos. Its target market comprises network providers offering Internet access to individual and business viewers; Internet service providers, multiple system operators, and higher education venues with a fixed end-user base to airports, convention centers, hotels, coffee shops, and other venues. The company also operates EducationShift, which focuses on developments in journalism education and MetricShift, which provides content on metrics and analytics and measures impact through original reporting, aggregation, and audience engagement and community. The company sells its products and services directly, as well as through resellers. MediaShift, Inc. was formerly known as Ad-Vantage Networks, Inc. and changed its name to MediaShift, Inc. in September, 2012. MediaShift, Inc. was founded in 2006 and is headquartered in Newport Beach, California.