Mobile Marketing Association
Homepage http://www.mmaglobal.com
LinkedIn Profile https://linkedin.com/company/mobil***ng-assoc***
HQ Location
United States New York City, United States
The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars: to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards develop
Advertisements, Marketing Strategies and Branding
The Advertisement and Marketing industry encompasses companies that specialize in promoting products or services through various forms of marketing communications. This may include advertising, public relations, direct mail campaigns, digital marketing and more.
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