Mobivity

Mobivity Holdings Corp. develops and operates proprietary platforms to conduct national and localized, and data-driven marketing campaigns in the United States. Its platforms consist of software for phones, tablets, PCs, and point-of-sale systems, which enable resellers, brands, and enterprises to market their products and services to consumers through text messages sent directly to the consumers via mobile phones, mobile smartphone applications, and dynamically printed receipt content. The company captures transaction details, analyzes the data, and motivates customers and employees to take actions that enhance business performance through its re•currency platform. Its re•currency platform that unlocks POS and mobile data to help transforming customer transactions into actionable and attributable marketing insights, including re•capture, which captures, normalizes, integrates, and stores transaction data for any POS system; re•cognition that consist of various reporting and analytics tools to uncover patterns in the buying behaviors of consumers; re•ceipt, which unlocks the power of transactional data to create relevant and timely customer messages; re•ach that transforms standard SMS messaging into a data-driven marketing medium; and re•up, which aids marketing to align focusing its attention on engaging the customer and trying to change their buying behavior. The company markets and sells its services through direct sales, resellers, and agents, as well as online. The company is headquartered in Chandler, Arizona.