Schneider Associates
Homepage http://www.schneiderpr.com
LinkedIn Profile https://linkedin.com/company/sch***associ***
HQ Location
United States , Massachusetts, Boston2 Oliver Street Suite 402 Boston, MA 02109 United States
Schneider Associates is a full-service public relations and integrated marketing communications agency specializing in Launch Public Relations®, a proprietary method of launching new products and revitalizing icon products to build and sustain awareness, excitement, and sales.
Schneider Associates represents a wide range of clients in professional services, food and retail, consumer technology and medical devices, home products/home improvement, public affairs, and creative services.
President Joan Schneider has written two books on launching new products. Her second book, published in 2010, is titled The NEW Launch Plan: 152 Tips, Tactics, and Trends from the Most Memorable New Products. Joan also recently co-authored the April 2011 Harvard Business Review article, “Why Most Product Launches Fail,” with SA partner Julie Hall.
Services include public relations strategy, messaging, media relations, media training, new product/service launch, partnership development, public affairs, digital influenc
Public Relations and Communications Strategies
The Public Relations (PR) industry focuses on maintaining relationships between an organization and its stakeholders by creating positive publicity and managing any negative press. PR professionals use strategic communication methods to help build trust within their client’s target audience.
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