Sentient Decision Science
Homepage http://www.sentientdecisionscience.com
LinkedIn Profile https://linkedin.com/company/sent***ision-sc***
HQ Location
United States , New Hampshire, PortsmouthOne Harbour Place Portsmouth, NH 03801 United States
Sentient Decision Science is a behavioral science based research and consulting firm. Sentient was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward.
Sentient is a globally recognized pioneer in the development of advanced implicit research technology which taps the consumer subconscious and quantifies the effects of emotion on choice. Our implicit research technology is coupled with deep knowledge on the fundamental drivers of human behavior to provide unrivaled insight for our clients.
Recognized by ESOMAR and IIR for the most innovative application of technology in market research, Sentient implicit research technology reveals consumer subconscious associations with brands, products, packaging and advertising, and is integrated with advanced choice based models of behavior, to better forecast market success.
Sentient Prime® is our implicit research technology product that allows
Market Research, Analysis and Intelligence
The Market Research industry focuses on gathering data about products or services from consumers . Companies specializing in this area typically use surveys or focus groups to collect data about customer preferences or opinions regarding specific products or services .
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