Sidelines
Homepage http://sidelinesapp.com
LinkedIn Profile https://linkedin.com/company/s***lin***
HQ Location
United States , California, San Francisco133 Kearny St Suite 203 San Francisco, California 94108 United States
Let’s face it: people hate ads. Advertising has become a cat-and-mouse game between ads and users. New ad formats are focused on tricking or forcing users to consume ads, but it doesn't matter how an ad is dressed up - as a banner ad, a pre-roll video, a native placement—users always see ads coming. And when they do, they run in the opposite direction – developing banner blindness and using AdBlock to remove ads. Advertisers are spending over $75B per year targeting their audience online, but getting diminishing returns as users tune ads out.
People don’t want ads: they want content about topics that interest and entertain them. And that's exactly what Sidelines' Imprint gives them: Content created by Sidelines' own network of experts and influencers on subjects that users actually care about. Imprint creates a fun and non-invasive ad experience by packaging this user-generated content, along with the brand's promotional assets (images, videos, infographics, social posts etc.) into a customizable unit t
Advertisements, Marketing Strategies and Branding
The Advertisement and Marketing industry encompasses companies that specialize in promoting products or services through various forms of marketing communications. This may include advertising, public relations, direct mail campaigns, digital marketing and more.
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