Sir
Homepage http://www.sirresearch.com
LinkedIn Profile https://linkedin.com/company/southe***itute-of-r***
HQ Location
United States , Virginia, Richmond2601 Floyd Ave Richmond, Virginia 23220 United States
The Southeastern Institute of Research (SIR) was founded 50 years ago on one simple but powerful idea – marketing research must be actionable! It should not be academic or theoretical. It should be instructional and even inspirational. It must generate meaningful insights that lead to actionable strategies and tactics, and ultimately, results in the marketplace. That’s what we deliver – research that works!
This perspective has guided more than 14,000 marketing research studies we have conducted since 1969, making us one of the oldest and most experienced marketing research firms in the country. Over the years, we have had the honor of serving Fortune 500 clients including AT&T, Goodyear, GE, Polaroid, Johnson & Johnson, Walmart, Owens & Minor, PayPal, Liberty Mutual, Media General – plus many smaller, industry-oriented companies, organizations and entrepreneurs whose names are not as widely known. Using the latest qualitative and quantitative research techniques, we helped our clients hone their value pro
Market Research, Analysis and Intelligence
The Market Research industry focuses on gathering data about products or services from consumers . Companies specializing in this area typically use surveys or focus groups to collect data about customer preferences or opinions regarding specific products or services .
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