Starlightmedia
Homepage http://www.starlightmedia.ua
LinkedIn Profile https://linkedin.com/company/st***htme***
HQ Location
Ukraine , Kyiv25 Turgenevska str., 6th floor Kyiv, Ukraine 01054 Ukraine
StarLightMedia is the largest Ukrainian TV group. It consists of 6 TV stations and 10 media companies.
StarLightMedia unites 4 national terrestial TV broadcasters (STB, ICTV, Novy kanal, and M1), cable TV network QTV and satellite TV station M2.
The group’s share for audience of 14-49 has made 27.33% (here and further figures are given for 50K+, Nielsen’s television audience research data belongs to TIC, provided by StarLightMedia). The margin over closest competitor is 46% and even higher for middle and upper income Ukrainians — 54%.
StarLightMedia head is Volodymyr Borodyansky.
STB's core audience is female, ICTV's core audience is male, Novy and M1 viewers are young people.
M2, as well as M1, is a music channel. QTV is a broadcaster for young male audience with mostly cartoon content.
The proportion of group’s television inventory in the first half of 2015 accounted for a third of Ukrainian market of TV advertising (34.7% for 14-49 50K+). Holding is able to meet any advertiser’s needs con
Media Broadcasting and Content Production
Media & Broadcasting businesses create and distribute content in various forms such as audio recordings, films, television shows, radio programs, written articles, and more. They strive to stay up-to-date with the latest trends in industry technology and design strategies for engaging their audiences.
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