The Iwsr
Homepage http://www.theiwsr.com
LinkedIn Profile https://linkedin.com/company/th***iws***
HQ Location
United Kingdom , London39 Moreland Street London, EC1V 8BB United Kingdom
The IWSR is the standard for tracking brand, market and category performance globally supplying volume and value data on global alcohol consumption. Our clients use the www.iwsronline.com database to follow the market trends, for competitive analysis and for their strategy and planning.
The IWSR has the widest industry buy-in of any research company with more companies both using and sharing their data. Our clients can therefore be confident that they are using the same figures as their peers as a basis to their market research. We provide more detail on more brands, across more countries than any other source. We are the longest-running research company specialising exclusively in alcoholic drinks. We cover 125 countries in detail and produce summary reports for a further 9 countries. We track around 19,000 brand lines and the 2013 IWSR database consists of over 1,200,000 volume records.
The IWSR’s methodology is unique. We are the only research company to annually visit the key players (distributors,
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The Market Research industry focuses on gathering data about products or services from consumers . Companies specializing in this area typically use surveys or focus groups to collect data about customer preferences or opinions regarding specific products or services .
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