The Write Idea

Helping excellence-driven marketers and business owners lead more people to YES by eliminating friction and creating smooth, client-focused, online experiences. When you eliminate bumps and stumbling points, when you create a smooth experience, prospects say, "Yes, I like what I'm seeing." * Your content and website make a good first impression. * You follow established visual norms — or break them on purpose. * Graphics are appropriate for your audience and content. * Your site and content “look” easy to read. They say, "Yes, I like what I'm hearing." * Your words flow well; sentences and paragraphs connect seamlessly. * Grammar errors? Not a one to be found. * What you’re saying makes perfect sense. * You speak to, not at, the reader, and avoid unexpected jargon. * Your differentiators and USP are clear. They say, "Yes, I like what I'm feeling." * Readers know you understand and empathize with their current state. * They truly "feel" what life could like in the future--if they c